Launch of Midland Regional Food and Drink Strategy 2021-2024.

Minister of State Department of Enterprise, Trade and Employment with responsibility for Trade Promotion & the Midlands Regional Enterprise Plan today launched the Regional Food & Drink Strategy 2021-2024,  at an outdoor event at Cloughan Farm & Cookery School, Abbeyshrule, County Longford.

The strategy focuses on strengthening the food & drink sector in the region through four strategic pillars:

Sustainability:  Build a more sustainable food & drink eco-system in the Midlands

Awareness:  Develop local awareness and pride in Midlands food and drink

Export Capability:  Build capability to support export readiness

Food Tourism:  Develop a food and drink culture to create evocative visitor experience

View the Midlands Regional Food & Drink Strategy 2021- 2024 or download a pdf of the Strategy on