Facebook and Instagram Ads: A Beginner's Guide

What’s Covered:

• How Meta Ads Manager works
• Choosing a campaign objective
• Setting up a basic ad (image or video)
• Targeting by location, interests, or behaviour
• Budgeting and scheduling ads
• Measuring basic ad results

Learning Outcomes:

• Set up and launch a Facebook/Instagram ad campaign
• Choose the right objective and audience
• Create simple ad content that engages
• Control your ad spend
• Monitor results and make basic improvements

Who it’s for: SME owners/managers and marketers.

What to bring: Laptop