Advanced Facebook & Instagram Ads

Overview:

If you’ve already completed an introduction to Facebook/Instagram ads course and want to get better results, this session will show you how to target more effectively, run smarter campaigns and increase conversions using Meta’s advanced tools.

What’s Covered:

• Custom and lookalike audiences
• Retargeting website visitors or past customers
• Setting up the Meta Pixel
• Using advanced placements and ad types
• A/B testing and creative improvements
• Analysing performance beyond reach and clicks

Learning Outcomes:

• Build custom and lookalike audiences
• Set up conversion tracking and retargeting
• Optimise campaigns through split testing
• Use advanced targeting and placements
• Improve campaign ROI with better data

Who it’s for:

SME owners/managers and marketers.