Social Media for Small Business

Overview: This workshop provides a solid foundation in social media marketing for small businesses. Learn how to select the right platforms, create engaging content, and leverage social media to increase brand awareness, drive traffic, and increase sales. Ideal for businesses with limited experience in digital marketing, this course focuses on practical skills that can be implemented right away.

Topics Covered:

• Overview of popular social media platforms (Facebook, Instagram, X(Twitter), LinkedIn, and TikTok)
• Identifying your audience and selecting the best platforms for your business
• Content planning and creation strategies for small businesses
• Basics of paid advertising on social media
• How to monitor engagement and measure success

Learning Outcomes:

• Understand the benefits and potential of social media for small business growth.
• Choose the most suitable platforms based on business objectives and audience.
• Develop a basic social media content calendar.
• Create posts that engage audiences and foster community.
• Measure and adjust social media efforts based on analytics.