Google Digital Garage Series of Webinars - Summer 2021
This Summer LEO in partnership with Google ran a series of 5 free webinars aimed at assisting LEO clients with the re-opening of the Irish economy by strengthening their online effectiveness.
This courses are now available to view online. Simply click on the links below to view these tutorials.
Digital Marketing Strategy- Tuesday 15th June - 9am - 10am
In this webinar you’ll get an introduction to digital marketing, the main digital marketing channels, and how to use them to build a digital marketing strategy. You’ll learn the fundamentals of how to develop, implement and track a digital marketing strategy.
Get your Business Visible Online - Tuesday 22nd June 9am - 10am
A presence on Google Search and Maps can help customers find you more easily. Ensure you’re being as helpful as you can by providing customers with accurate, updated information about your business on Google Search and Google Maps. Join us online to learn about search and how to create a Business Profile on Google Search and Maps
Search Engine Optimisation- Tuesday 6th July 9am - 10am
In this webinar, you will gain a better understanding of how search engines work and what Search Engine Optimisation (SEO) is. We’ll also take you through the pillars of SEO and share tips on how you can improve your rankings on popular search engines to attract the right visitors to your website.
Make your website work for you - Tuesday 6th July 9am - 10am
Learn how to create a search-friendly website that is intuitive, drives user action, and supports your business goals. Whether you’re launching a new website or sprucing up an old one, this webinar can help you by diving into the key characteristics and strategies that make a website great.
Google Analytics - Tuesday 13th July 9am - 10am
Analytics can help you better understand your customers and support your digital marketing strategy. Learn about the value of insight-based marketing and discover how interpreting data in the right way can help your business grow. This course will help you to apply data-driven thinking to your business. Explore the questions your customer data can help you answer, discover tools and reports to access these insights, and learn how to set up Google Analytics.
