Please note this training is for Mayo based businesses only. 

This six week programme will run between 7pm and 10pm over the following dates:

• Monday 1st March
• Monday 8th March 
• Monday 15th March
• Monday 22nd March
• Monday 29th March 
• Monday 5th April

Programme Content:

• An Introduction to Marketing, Marketing Planning and The Marketing Mix.
• The importance of market segmentation and targeted marketing.
• Market Validation – Is there a market for your business?.
• Practical Market Research for small business.
• Competitor Analysis.
• The USP/UVP – Unique Selling Point or Unique Value Proposition.
• The importance of branding.
• How to write a brand design brief.
• Selecting the most appropriate communications options for my brand.
• Marketing Communications on a Budget: How to promote your brand offline and on line.
• Public Relations –how to write and distribute a media release, how to create PR opportunities.
• Advertising – targeted advertising for small to medium businesses.
• Marketing on-line
• Email-Marketing.
• Developing a website – what every small business should know before developing a website – how to write a web design brief .
• Use of Social Media in Business:
• Facebook for business – how can I and should I use it for my business.
• Instagram – how can I and should I use it for my business.
• Twitter for business – how can I and should I use it for my business.
• LinkedIn for business – how can I and should I use it for my business.
• Developing your own communications plan

This training is being delivered live and online.  You will be emailed details of how to join in advance of the training.  

Aisling Roche is the founder and Managing Director of ARMS Marketing & Training a consultancy offering, training, facilitation and business development advice to Government agencies and Irish SMEs. ARMS Marketing & Training are experts in: Personal Communications, Networking Skills, Digital Marketing, Market Research, Brand Strategy, Marketing Communications, Sales and Business Development.

Aisling is a qualified personal and executive coach and is also a part time lecturer in the UCD School of Businesses where she has been lecturing, in a variety of communication and marketing subjects, for the past 20 years. She is a mentor on the Enterprise Ireland Mentor Panel and a trainer, facilitator and mentor for Enterprise Ireland and the Local Enterprise Offices.