Effective Marketing for Small Business: To assist participants in understanding how to market your business effectively.

The course is running for 6 nights ever Monday from the 19th of September.

A marketing course aimed at Irish SMEs and those thinking of starting their own business. This course focuses on how to find new customers and get more business from existing customers through effective, practical and low cost marketing activities.

Objectives:

To enable participants to:

• Develop the skills and knowledge to evaluate their current marketing activities.
• To understand the traditional and newer marketing communication tools available to small business, and which might be appropriate for their business.
• To develop an effective marketing action plan for their business or a business with which they are familiar.

Course Tutor

The course is being delivered by Aisling Roche of ARMS Marketing & Training (www.armsmarketing.com  & https://www.linkedin.com/in/aislingroche)

Course Content

1. An introduction to Marketing and how it has changed in this connected world.
2. Practical market research for small business.
3. Developing a value proposition
4. Creating and developing a brand
5. How to promote your brand off line and on line
6. Public Relations how to write and distribute a media release and how to create PR opportunities.
7. Advertising – targeted advertising for small to medium businesses.
8. Social Media for Business
9. Is Facebook / Twitter/ Instagram/LinkedIn appropriate for my business and how should I use them?
10. Guerrilla Marketing – low cost creative marketing communications ideas
11. Developing a tactical plan of selected marketing activities which you can immediately implement in your business.