The aim of the programme is to assist those who already have completed the “Using Facebook for Business – Beginner” course and have an established business Facebook page to take their use of Facebook as a business development tool to the next level.

This advanced course will be delivered by Facebook Author, trainer and coach, Louise McDonnell.

Course Outline

The course outline is as follows:

• 4 Factors which influences what appears in the newsfeed
• 8 Steps to Create A Social Media Strategy for Facebook
• 5 different categories of customers and how this relates to the customer journey
• Producing content for each stage of the sale funnel
• Facebook Ads
  •  How to create targeted audiences
  • How to target people near your business
  • How to create an audience based on demographics
  • How to create an audience based on an interest shown in a product/service
  • Targeting people who have recently visited your website (remarketing)
  • Targeting existing customers using your customer database
  • How to target the most engaged fans on your business page
  • How to create lookalike audiences based on traffic to your website, people that like your business page etc.
• Demonstrating the different types of Facebook Ads and when to use them
  • Awareness campaigns
  • Consideration Campaigns
  • Conversion Campaigns
• How to create successful ads
• Tips for using Image/Video Ads
• How to write effective Ad copy
• Understanding and analysing campaign results.