This course is being delivered by Social Media Author, Louise McDonnell over the following dates:

• Monday 2^nd March
• Monday 9^th March
• Monday 16^th March
• Monday 23^rd March

Learning Outcomes:

This training programme is geared towards businesses that plan to invest in a website in the near future. It is also suitable for businesses that already have a website but that plan to modify/redevelop it in the near future. This course will give participants a practical understanding of how Google (and the other search engines) indexes websites in layman’s terms. The course assists businesses on how to structure their websites, research the most searched keyword phrases for their industry sector, gives tips on website design and search engine optimisation.

Course Outline:

• Identifying Your Unique Selling Proposition and using it across your website
• Developing Smart Goals for your online performance
• How to represent your Brand & Visual Identity online
• Best practice for structuring a Website
• Tips on giving your Mobile traffic a better experience
• The importance of presenting Images/Videos effectively on your website
• Writing Content for the Web
• Search Engine Optimisation
•  How to drive traffic to your website using online and offline techniques
• Understanding Google Analytics