Note:
Monday 8 June - 13 Jul 2026
For micro businesses, marketing can feel overwhelming - endless options, conflicting advice, and services promising results that don't materialise. This six-week programme cuts through the noise to focus on what actually works for small businesses with limited budgets.
For micro businesses, marketing can feel overwhelming - endless options, conflicting advice, and services promising results that don't materialise. This six-week programme cuts through the noise to focus on what actually works for small businesses with limited budgets.
Delivered over six evening sessions, this practical course helps you build a personalised marketing plan specific to your product, service and target customers. Rather than generic theory, you'll explore low-cost marketing tactics you can implement immediately, understand which tools and channels genuinely suit your business, and learn to make informed decisions with confidence.
The programme covers:
Market research essentials • Using AI to save time and money • Getting media coverage through PR • Building your online presence (SEO, social media, websites) • Free tools for creating content, images and videos • Email and direct marketing • Online advertising options • Effective selling and networking.
Each week, you'll reflect on how the particular marketing topics we cover applies to your business. By the final session, you'll have a complete, actionable marketing plan designed to drive revenue
This programme is ideal for:
Business owners tired of wasting money on marketing that doesn't deliver
Anyone seeking practical, evidence-based guidance rather than hype
Small teams ready to take control of their marketing with clarity and confidence
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