Email marketing remains one of the most effective ways to build relationships, generate leads, and drive sales. In this practical workshop, Louise McDonnell will introduce you to the fundamentals of email marketing and show you how to use it strategically in your business.

You’ll begin by understanding why email is such a powerful marketing channel and how it fits into your overall digital strategy. From there, you’ll learn how to build and grow your email list, what to send to subscribers, and how to structure emails so they are opened, read, and acted upon.

During the session, Louise will also cover:

• The key components of a simple email marketing system

• How to create a lead magnet that attracts the right audience

• 10 tactics for running successful email marketing campaigns

• How to segment your audience to increase relevance and results

• Best practices for writing engaging subject lines and email content

• The difference between broadcast emails and automated sequences

• How to use AI to support your email writing without losing your voice

You’ll leave with a clear understanding of how email marketing works, how to communicate more effectively with different segments of your audience, and practical next steps to improve your results.