This course is aimed at helping participants to understand and harness the opportunities provided by one of the most powerful tools in online marketing. Our Specialist Trainer will share a range of case studies of businesses that are successfully using Google Ads effectively to build and develop their businesses.  The Workshop will provide participants with detailed and practical knowledge to fully develop expertise in this area and to transform their sales through Google advertisement channels.

On Completion of this workshop Participants will: 

• Cover an introduction to Google Ads
• Learn how to set up an Google Ads Account
• Learn how to set-up Google Ads campaigns that are cost effective by focussing on niches.
• Look at key Google Ads account best practices, processes, tips and shortcuts through real-life examples
• Learn How to allocate your budget 
• Learn how to link your Google Ads and Google Analytics account, and setup conversion tracking pixels 
• Develop an understanding of terminology, platform mechanics and how the auction works
• Learn how to Bid and track the conversion rates
• Cover Google Ads account configuration, understanding different settings and keyword targeting options