This course is designed for businesses that are already active on social media but want to improve results, efficiency and strategic alignment.
This course is designed for businesses that are already active on social media but want to improve results, efficiency and strategic alignment.
Participants will learn how to build a structured social media approach aligned with business goals, customer journeys and brand positioning. The course focuses on content strategy, platform optimisation, analytics, and time-saving workflows, with deeper use of AI tools to support planning, creation and performance analysis.
The workshop is practical, strategic and outcomes-focused, helping businesses move from “posting regularly” to posting with purpose.
Who Can Benefit & How?
- B2C Businesses
- Retail and eCommerce
- Hospitality, food and tourism
- Personal brands and service providers
- Local and national consumer brands
- B2B Businesses
- Professional services
- Technology and SaaS
- Manufacturing and wholesale
- Training, education and consultancy
Participants should ideally have social media accounts.
Module Outline
- Social Media Strategy for Business
- The role of social media within a digital marketing strategy
- Aligning social media with business goals
- Brand voice, messaging and positioning
- Customer journeys and touchpoints
- Content Strategy & Planning
- Content pillars and themes
- Balancing promotional and value-led content
- Short-form vs long-form content
- Repurposing content across platforms
- Creating an efficient content calendar
- Platform Optimisation
- Optimising profiles for visibility and trust
- Best practices per platform
- Community management and engagement
- Using social proof and user-generated content
- AI-Powered Content & Workflow
Using AI to:
- Plan content calendars
- Generate multiple content formats from one idea
- Improve captions, hooks and CTAs
- Speed up brainstorming and ideation
- AI for image and video captions
- Maintaining quality control and brand consistency
- Analytics & Performance
- Understanding platform analytics in more depth
- Key metrics by objective (awareness, engagement, leads)
- Identifying what content performs best
- Using insights to refine strategy
- Introduction to Paid Social (Strategic Overview)
- When organic social is not enough
- Boosting vs advertising (high-level overview)
- How paid social fits into the wider funnel
- Preparing content for future ad campaigns
Learning Outcomes
Participants will:
- Build a structured social media strategy aligned to business objectives
- Create more effective, consistent and purposeful content
- Use AI tools confidently to save time and improve output
- Optimise social media profiles for credibility and conversion
- Understand performance data and use it to guide decisions
- Be prepared to scale into paid social media activity
- Resources For Attendees
- Social media strategy framework
- Content pillar & calendar templates
- AI prompt library for social media marketing
- Analytics review checklist
- Advanced social media jargon buster
Trainer: Titan Digital
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