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Digital Marketing and AI Programme

Venue:
Online
 
Date:
02/11/2025
 
Note:
Tuesday 4th November
 
Time:
10.00 am - 1.00 pm
 
Category:
Management Development
 

This digital marketing and AI programme will take a business owner or manager from A-Z as regards the online marketing world, introducing you to AI tools and how they can be used for your business. Learn how to set yourself up for online marketing and social media success, create a great website and get found via Google and social media and discover how to use content, AI, videos, Google and social ads to develop effective online marketing for your business.

This event is no longer available
 

This programme will cover:

  • An introduction to digital marketing and AI tools such as Chat GPT.
  • How to manage your website and website content.
  • How to select the right digital technologies, channels, tactics and content for your business.
  • How to build an online marketing funnel for your business.
  • Why and how customer segmentation is important when it comes to your online marketing.
  • How to use Google, Search Engine Optimisation (SEO) and Web Analytics
  • Social Media Marketing and Networking including Facebook, Instagram, TikTok, WhatsApp and LinkedIn.
  • How to shoot, produce and promote your business using video. 
  • How to use Google and Social Media Ads
  • What are digital content calendar and themes and how do you use them to plan your digital content?
  • Get two 1 hour 1-2-1 mentoring sessions and recommendations from a digital marketing expert.
  • How to create a Digital Playbook for your Business.

 Learning Outcomes:

  • Develop a 360 view of the digital landscape, how the tools, technologies and channels fit together.
  • Learn how to use digital planning, technologies, AI, channels, tactics and content for your business.
  • Learn how to create an effective website and get found via Google.
  • Learn how to use Facebook, Instagram, TikTok, WhatsApp and LinkedIn
  • Learn how to use AI including Chat GPT, Google Bard, Quilbot, Jasper.ai, MidJourney, Descript and Canva.
  • Learn how to use a Content Calendar and Content Themes to plan and schedule your digital content.
  • Learn how to use video marketing to stand out from the competition.
  • Learn how to use online ads including Google, Facebook, Instagram and LinkedIn.
  • Learn how to use a content calendar and themes.
 

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