Outline:

This 3.5 hour beginners’ workshop is designed for anyone who wants to understand how to use visual content to market their business. It will cover how to shoot and produce digital video content using your mobile phone and free or cost-effective tools and apps

This workshop will cover:

• Tips and tricks for taking an impactful shot. • How to develop the confidence to appear on camera. • How to select the right video content for your business and customers. • How to script and plan your shoot/content ahead of time. • How to shoot videos using your mobile phone or camera. • How to add text and logos to your videos. • How to resize videos for different social media and digital platforms • How to use free or cost-effective image and video apps to edit and produce your visual content. • Where to host your videos including YouTube and Vimeo. • How to embed and add videos to your website and social media.

Learning Outcomes:

• Create impactful videos for your business using your mobile phone. • Develop the confidence to appear in front of the camera. • Plan your visual content ahead of time. • Resize and optimise your videos for different digital platforms. • Add logos and captions to your images and videos. • Cost-effectively edit and produce videos. • Host your videos on YouTube or Vimeo • Embed your videos on your website • Upload videos to your social media channels.