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Thrive Beyond the Voucher - eCommerce and Digital Marketing Programme (priority will be given to those who have received a Trading Online Voucher)

Venue:
Meath Local Enterprise Office/Meath County Council, THRIVE Building, Athlumney, Navan, Co Meath, C15 E8KV
 
Date:
11/09/2025
 
Note:
11, 18 and 24 September 2025
 
Time:
10.00 am to 1.00 pm
 
Category:
Management Development
 

Now that you've seen the benefit of a Trading Online Voucher, our Management Development Programme is the perfect next move to help you build lasting success in eCommerce and digital marketing. This short programme is a combination of in-person workshops and one-to-one mentoring sessions.

This event is no longer available
 

Programme Format

The programme consists of three sessions (two in person and one online).  The in person sessions take place in the new offices of Meath Local Enterprise Office/Meath County Council located in the THRIVE Building, Navan Business and Technology Park, Athlumney, Navan, Co Meath, C15 E8KV.  

SessionDateTimeVenue
No 111 September 202510.00 am to 1.00 pmTHRIVE Building
No 218 September 202510.00 am to 1.00 pmOnline (via Zoom)
No 324 September 202510.00 am to 1.00 pmTHRIVE Building
MentoringThere will be two 1-to-1 mentoring sessions (one hour each per business, delivered via Zoom

Learning Objectives

By the end of this programme, participants will be able to:

  • Evaluate the current performance of their website.
  • Implement strategies to increase online sales and conversions.
  • Use digital marketing channels effectively (e.g. Google Ads, email, social).
  • Apply SEO and UX best practices.
  • Understand web analytics to inform better decision-making.
  • Create an action-focused digital growth plan.

Programme Breakdown

Session 1: Website Audit and Optimisation Fundamental (in person)
  • Evaluating your current website: usability, performance, and mobile-friendliness.
  • Key metrics to track using Google Analytics and Search Console.
  • Identifying conversion blockers and making UX improvements.
  • Case studies of high-performing Meath/Irish eCommerce sites.
Session 2: Digital marketing to Drive Traffic (via Zoom)
  • Overview of effective traffic channels: SEO, Google Ads, Meta, email.
  • Targeting high-intent users with paid ads.
  • Local SEO for Meath-based businesses.
  • Writing content that ranks and converts.
Session 3: Customer Experience and Retention (in person)
  • The customer journey: from first click to repeat purchase.
  • Using automation tools (e.g., email flows, remarketing).
  • Building customer loyalty online.
  • Turning browsers into brand advocates.
1-to-1 Mentoring (via Zoom)
Each business will receive:

  • Two one-hour private Zoom sessions with an expert mentor.
  • A recorded copy of each session for future playback.
  • A customised mini-report outlining key recommendations and action steps.

These mentoring sessions will be used to tailor advice to the specific needs of each business, addressing website improvements, platform integrations, product strategy, advertising campaigns, or other growth-focused priorities.

Outcomes

Participants will leave the programme with:

  • A detailed understanding of how to improve their eCommerce site.
  • A digital marketing roadmap tailored to their business goals.
  • Actionable steps to grow online sales and customer retention.
  • Mentorship recordings and a practical recommendation report.

 

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