Topics: 

• The Digital Marketing Landscape
• Understanding Your Audience
• Brand, Positioning & Messaging
• Content Marketing Strategy
• Planning & Managing Content
• Channels, Distribution & Measurement

Learning Outcomes:

By the end of the course, participants will be able to:

• Understand how digital marketing fits into overall business strategy.
• Identify and prioritise the most relevant marketing channels for their business.
• Define their target audience and customer personas.
• Clarify their unique value proposition and brand messaging.
• Develop a structured content strategy aligned with business goals.
• Plan and create a consistent content calendar across key platforms.
• Use AI tools to support marketing planning, research, and content creation.
• Measure marketing performance and refine strategy based on insights.