Note:
Wednesday 14 October
Category:
Business Training
Google Search has changed dramatically. AI-generated search results, local listings, reviews and Google Business Profiles are now influencing how customers discover businesses online.
This workshop will explain what these changes mean for small businesses and provide practical guidance on improving your online visibility. Learn how to optimise your website, strengthen your Google Business Profile and create content that performs well in both traditional and AI-powered search results.
This event is no longer available
Learning Outcomes
By the end of this workshop, participants will be able to:
- Understand the latest changes in Google Search
- Improve their visibility in Google Search and Maps
- Optimise their website for AI-powered search
- Enhance their Google Business Profile
- Develop an action plan to improve online visibility
Topics Covered
- What's changed in Google Search
- Understanding AI Overviews
- Google Business Profile optimisation
- Local SEO essentials
- Website content that performs
- Reviews and online reputation
- Common SEO mistakes
- Creating a Google visibility action plan
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