Programme Structure

Day 1 – Strategy and Display Diagnosis

• Understanding target audience and buyer behaviour.
• Aligning brand identity with display presentation.
• Commercial display psychology. ( How to get customers to make a purchase)
• Product placement and hierarchy.
• Use of colour, light and props
• Storytelling within small-scale retail environments.
• Practical considerations (budget, transport, repeatability). ( saving you time, money & resources)

Day 2 – Implementation and Refinement

• Guided re-merchandising session.
• Strengthening focal points and visual clarity. ( drawing in the shoppers eye, to make a purchase)
• Pricing visibility and buyer communication.
• Interactive engagement strategies.  ( make your stand, "pop" amongst other stalls, traders)
• Peer walkthrough and simulated buyer experience.
• Evaluation and adaptation methods.

You will build your existing display  and by the end of Day 2 you will have a much improved, sales focused, customer friendly stall,  that will authentically stand out from the crowd and appeal to customers.

See what others had to say about the course.

"One of the best courses, I have ever attended. A simple instruction to drape my throw rather than hang my throws, has transformed my displays and led to an increase in sales"  Anna Ní Dhonnchú from  Bréidín na Bóinne

"A brilliant practical course that helped me display my products beautifully, professionally and with the customer in mind.  Elina takes time to work with everyone individually and we all learned so much from each others critiques"   Anita Reynolds, Anita Reynolds Art & Design.