Creating Your Digital Marketing Strategy: July to December 2026

Course Outcomes

At the end of the training, each participant will:

• Have a structured framework to design and implement a 6-month digital marketing strategy.
• Identify clear business goals and develop a roadmap to achieve them using digital marketing tools and techniques.
• Gain clarity on how to prioritise and align digital marketing efforts with their organisation's objectives.

Course Content

1. Understanding Your Business Goals and Objectives

• Setting realistic, measurable goals for the next six months.
• Aligning digital strategies with broader business objectives.

2. Identifying and Understanding Your Target Audience

• Defining customer personas and understanding their online journey.
• Mapping out customer touchpoints and behaviour trends.

3. Conducting a Digital Audit

• Reviewing existing digital assets (website, social media, email, etc.).
• Analysing what’s working and what’s not and identifying gaps.

4.  Key Digital Marketing Channels for Strategy Development

• Overview of SEO, social media, Google Ads, content marketing, and email marketing.
• How to integrate channels effectively to maximise results.

5.  Building Your 6-Month Digital Strategy

• Structuring campaigns around specific business goals.
• Allocating resources effectively (time, budget, and tools).

6. Implementation Planning and Monitoring

• Setting key performance indicators (KPIs) and tracking tools.

7.  Practical Planning for Success

• Breaking the six months into achievable phases.
• Managing seasonal trends, promotions, and business cycles.

Practical elements

• Participants will develop a tailored 6-month strategy using a template provided.
• Budget and Resource Allocation: Learn how to distribute time and resources effectively to maximise ROI.