Digital Marketing Foundations

Overview: This practical workshop provides an introduction to digital marketing, giving attendees a structured framework for planning and prioritising their digital activity. Participants will learn how websites, search engines and social media combine to attract and convert customers with a strong focus on real-world application.

What’s Covered:

• Core digital marketing channels and how they work together
• Understanding your target audience and customer journey
• Introduction to websites, SEO, and social media
• Creating a simple, effective digital marketing plan
• Common mistakes and how to avoid them

Learning Outcomes:

By the end of this session, participants will:

• Understand the key components of digital marketing
• Be able to identify the most relevant channels for their business
• Gain a clear structure for planning their marketing activity
• Feel confident taking the next steps in building their online presence

What do I need to bring? Course materials will be provided. Participants are asked to bring along their laptops to participate in the practical exercises.