This is an interactive workshop where attendees review, refresh & revive their marketing approach, looking at key areas:

• Who is your customer? What is their PAIN?
• What is your unique value proposition – Why choose your product or service offering?
• What is your target market/s?
• How does your buyer behave? Who or what are their influencers?
• Does your market have stages/cycles of engagement?
• What channels are you exploring? – Do they reach and resonate with your demographic?
• Are you responsive to your market?
• Do you know your competitors, how do you compete?
• Are you telling people about your USPs unique selling points – benefits vs features?
• Marketing on a tight budget

Geraldine Johnston, Boyne  Communications is an experienced and highly respected Business Consultant across both private and public sectors.  She is a senior business mentor with several government business support agencies, across the Republic of Ireland and Northern Ireland.