Social Media Planning & Content

Overview: This workshop focuses on how to plan, create and manage social media content that supports business goals. Participants will learn how to move beyond ad-hoc posting and develop a structured approach to social media that drives engagement and results. The session is practical with a focus on creating content ideas and building a content plan.

What’s Covered

• Choosing the right platforms for your business
• Creating a social media content plan
• Content types that drive engagement (posts, reels, stories)
• Writing captions and calls to action
• Using tools to plan and schedule content

Learning Outcomes

By the end of this session, participants will:

• Be able to plan social media activity in advance
• Generate content ideas tailored to their audience
• Understand what works on key platforms
• Improve the consistency and effectiveness of their social media

What do I need to bring?

Course materials will be provided. Participants are asked to bring along their laptops to participate in the practical exercises.