Note:
Monday 13th April 2026
Category:
Management Development
This programme has been designed specifically for food producers and providers to help them tell their story authentically and with confidence. When producers and providers get their storytelling right, visibility grows and customer engagement rises.
Join us for a new development programme for Food Business owners/managers.
This programme has been designed specifically for food producers and providers to help them tell their story authentically and with confidence. When producers and providers get their storytelling right, visibility grows and customer engagement rises. Their passion and purpose provide a unique brand-building opportunity that many small food businesses overlook.
Participants will get an easy to use toolbox to build their confidence in telling their story to build an emotional connection with their consumers, and trust and confidence with their retail buyers. The session encourages participants to move past the familiar patterns that often hold back small businesses, replacing them with approaches that create better reach, stronger relationships and recognisable brand identity.
The programme will be delivered by an interactive half-day workshop. This workshop will be focused on practical storytelling tools to help you create messages that connect with your customers, whether that's on social media, at food markets or at your premises with a retail buyer.
In this workshop, you will:
- Get clear on the purpose and passion behind your work and turn it into a message that feels natural to share
- Learn practical frameworks that help you create confident, audience-ready content without overthinking it
- Practice shaping your message for different audiences so it feels just as strong on social media as it does in a buyer conversation
You will leave with something you can use straight away, such as a short script, video or pitch, plus a simple plan to guide your communications in the weeks ahead. Participants will also receive a one-to-one coaching session to deepen the learning and refine their message for their own business. This is where participants work through their individual challenges and be given a pathway to solutions they can apply to their own business.
Discounted Price of €25 applies to Boyne Valley Flavour Members
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