TikTok for Business

Overview: This hands-on workshop introduces the basics of TikTok, the platform that’s changing the way brands interact with audiences. You’ll set up an account, create your first videos, and learn what makes TikTok content unique and engaging for business. Topics Covered:

• Setting up and optimising a TikTok business profile
• Introduction to TikTok’s video creation tools and editing features
• Identifying trends and creating relevant content
• Understanding TikTok’s algorithm and engagement tips
• Basics of TikTok analytics

Learning Outcomes:

• Set up and optimise a TikTok business profile.
• Create effective and engaging videos using TikTok’s editing tools.
• Develop a basic content strategy based on TikTok trends.
• Understand metrics like views, likes, and shares to measure engagement.