Christmas marketing: How to market your products and services in the run-up to Christmas (using digital and creative marketing ideas) 

Would you like to sell more of your products or services as gifts this Christmas?

Irish people spend way above the European average at Christmas time, and despite the cost-of-living challenges Irish shoppers are still eager to celebrate the holiday season. This highlights the importance of Christmas as a key sales time for small business.

Christmas might still seem a few week away yet, but a lot of the marketing work needs to start in advance in order to get found in search engines at Christmas time and to have a planned approach to Christmas campaigns.

This course delivered in one morning over Zoom, will be live and interactive. As well as having the opportunity to discuss and ask questions of the instructor, you will also have an opportunity to meet with and discuss with fellow small business participants facing similar challenges to yourself.

Topics Covered

• How to position your products or services as gifts for Christmas
• How to get your products or services found when people are searching for gifts online
• Tips for creating and designing eye-catching social media posts for Christmas
• Gift Vouchers - how to offer these on and offline.
• How to advertise your gift products or services on Facebook and Instagram including the best audiences you should be targeting.
• How to advertise your gift products or services on Google.
• A brainstorm of additional creative ways specifically for your small business to get noticed at Christmas