A 6 week course for businesses that want to learn effective marketing techniques for their businesses.  The course is being delivered by Aisling Roche of ARMS Training and is running over the following dates:

•  Tuesday 10^th March
• Wednesday 18^th March
• Tuesday 24^th March
• Tuesday 31^st March
• Tuesday 07^th April
• Tuesday 14^th April

Course Content

The course content is as follows:

• An introduction to Marketing and how it has changed in this connected world.
• Practical market research for small business.
• Developing a value proposition
• Creating and developing a brand
• How to promote your brand off line and on line
• Public Relations how to write and distribute a media release and how to create PR opportunities.
• Advertising – targeted advertising for small to medium businesses.
• Social Media for Business – An introduction to the various social media
• Is Facebook / Twitter/ Instagram/LinkedIn appropriate for my business and how should I use them?
• Guerrilla Marketing – low cost creative marketing communications ideas
• Developing a tactical plan of selected marketing activities which you can immediately implement in your business.