This half-day training course will arm you with the skills to design and implement smart advertisements on Google, the world’s leading search engine.
In Ireland, when a person is searching for a product or service they want, but don’t necessarily know who provides it, they instinctively go to Google search.
This half-day training course will arm you with the skills to design and implement smart advertisements on Google, the world’s leading search engine.
We will cover :
· How advertising on Google works.
· The key difference between advertising on social media vs on Google.
· People’s search habits – where they look for stuff online.
· How to create and run adverts that will appear when people search on Google for your product or service, including selecting your keywords, writing copy, inserting links, setting your budget and schedule.
· How to vary your advert headline and description (text).
· The rise of Google’s “AI Max” in advert creation.
· How to employ UTM parameters in the advert link to your website.
· How to read, understand and learn from your advertising results.
What you need :
A laptop or PC, as neither a mobile phone nor tablet has sufficient features for this training.
Trainer: Barry Murphy
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