Brief

This workshop will equip business owners and their key team members with the knowledge they need to use Instagram with confidence. They will learn to think strategically about the types of content they create, consume and ultimately how to use the platform effectively.

Who Is This For?

This workshop is ideal for B2C, B2B and DC2/C2C brands looking to take their first steps into Instagram or built their knowledge to a more advanced level. Some examples of industries that might benefit include:

B2C (Business-to-Consumer):

• Retail and Fashion: Engaging directly with consumers through visual content.
• Food and Beverage: Promoting dishes and dining experiences to individual customers
• Travel and Tourism: Showcasing destinations and offers to customers.
• Health and Fitness: Connecting with fitness enthusiasts and potential clients.
• Beauty and Personal Care: Marketing beauty products and services to consumers.
• Arts and Entertainment: Promoting events and works to the general public.
• Real Estate: Engaging with potential homebuyers.
• E-commerce: Showcasing products directly to consumers online.

B2B (Business-to-Business):

• Technology and Software: Humanizing brands and showcasing products to other businesses.
• Manufacturing: Showcasing industrial products, machinery, or processes to potential business clients.
• Wholesale: Promoting bulk products to retailers or other businesses.
• Professional Services: Law firms, accounting firms, and other professional service providers showcasing their expertise to other businesses.
• C2C (Consumer-to-Consumer):
• Marketplace Sellers: Individuals or small businesses selling products to other consumers through online platforms.

Module Outline

• What is Instagram and how to use it
  • o Content marketing
  • o Visual platform
• Creating a profile – and the different types
• Instagram for Creators & Business
• Linking Facebook & Instagram
• Creating and scheduling content
• Reels & videos
• Ads on Instagram
• Creating effective content for Instagram
• Measuring results

Learning Outcomes

1. Students will understand how to setup and use an Instagram business or creator profile
2. Students will think methodologically about the types of content they create, the audiences it’s for and how to make it engaging
3. Students will understand how to create ads and where it is done
4. Students will understand key tools available on Instagram (Reels, Stories, Live and more)

Resources For Attendees

• Instagram campaign planner
• Social media content calendar
• Jargon buster