To assist participants in understanding how to market your business effectively.

This course will run one night per week (Monday) over 6 weeks.

Trainer Profile:

Aisling Roche - Founder and Managing Director of ARMS Marketing & Training

• A consultancy offering business development advice to Irish SMES. ARMS Marketing & Training are experts in: Digital Marketing, Market Research, Brand Strategy, Marketing Communications, Sales and Business Development.
  Aisling is also a part time lecturer in UCD School of Businesses where she has been lecturing in a variety of marketing subjects, for the past  15 years.
• She is a mentor on the Enterprise Ireland Mentor Panel and a trainer and mentor for the Mayo and Galway Local Enterprise Offices, Udaras Na Gaeltachta, Bord Iascaigh Mhara and on the Diploma in Digital Marketing module at the Fitzwilliam Institute. She has also been a trainer and mentor on Enterprise Ireland’s New Frontiers Programme for High Potential Start Ups in the West and North West.
• Aside from the training business her consultancy business offers strategic marketing business development and brand development services to established Irish businesses. Current clients include a category leading food producer, the largest semi state organisation in the country, an Irish owned skin care brand and a leading distributor of health and safety products.
• In the past few years Aisling was an advisor to the largest food start-up of recent years, assisting them in securing two million euro in start up funds. She was also selected at a mentor for the European Network of Mentors for Women entrepreneurs – a pro bono role working on a project run by the European Commission to develop entrepreneurship amongst European women.
• In her previous career, Aisling lived and worked for over a decade in France and Italy, where she held key management positions in HJ Heinz, Bord Bia and Ogilvy Ireland, she therefore has many years experience advising Irish companies on their marketing, business development and export strategies.

Contact Aisling Roche:
www.armsmarketing.com
http://ie.linkedin.com/in/AislingRoche2
https://twitter.com/AislingRoche1