The aim of the programme is to assist businesses who have an established business Facebook page and wish to take their use of Facebook as a business development tool to the next level.

This full day course is running on Wednesday the 28th of September in Castlebar.

Course Tutor

This course is being delivered by Louise McDonnell of 2Market.  2Market is one of the leading companies specialsing in Social Media Marketing in the West of Ireland, providing training for Local Enterprise Offices (LEOs) in Mayo, Sligo, Donegal, Leitrim and Roscommon.   They also manage social media channels (Facebook, Twitter, LinkedIn, Google+, YouTube) for a range of SMEs and Government Agencies.  For free tips and advice join Louise's group "Facebookers United" and network with other small businesses.

Course Aim

The aim of the programme is to assist those who already have completed the “Using Facebook for Business – Beginner” course and has an established business Facebook page to take their use of Facebook as a business development tool to the next level.

Training Objectives

• Consider the impact of the Facebook Algorithm on Facebook Marketers
• Identify 8 ways to increase the organic reach of your Facebook page
• Content creation and planning
• Identify the 6 steps required to set up Facebook Ads
• How to use Conversion Pixels for advanced Facebook Ads reporting
• Advanced audience targeting techniques (Custom, Lookalike and Saved Targeted)
• Practical Tips from Industry Experience