This interactive workshop outlines what every small business should know, before investing in website development or a website upgrade.
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This interactive workshop outlines what every small business should know, before investing in website development or a website upgrade. Delivered in non technical language topics include:
· The difference between a well and poorly performing website
· How websites are evaluated by search engines
· Technical, On Page and Off Page – Search Engine Optimisation
· How to know what people are searching for online – key word analysis
· The importance of the web design brief & what it should include
· How to select a web developer
· Options to promote your online presence
At the end of this workshop participants should be able to understand best practice in web design. They will also be more informed about the time and money they should and should not invest in improving their online presence.
Your trainer is Aisling Roche.
Aisling Roche is the founder and Managing Director of ARMS Marketing & Training a consultancy offering, training, facilitation and business development advice to Government agencies and Irish SMEs. ARMS Marketing & Training are experts in Personal Communications, Networking Skills, Digital Marketing, Market Research, Brand Strategy, Marketing Communications, Sales and Business Development.
Aisling is a qualified personal and executive coach and is also a part-time lecturer in the UCD School of Businesses where she has been lecturing, in a variety of communication and marketing subjects, for the past 20 years. She is a mentor on the Enterprise Ireland Mentor Panel and a trainer, facilitator and mentor for Enterprise Ireland and the Local Enterprise Offices.
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