Artificial Intelligence is rapidly changing the way businesses create content, save time, understand customers, and market their products and services. This beginner-friendly workshop will introduce participants to practical AI tools that can support marketing activities without needing technical expertise.

The session will focus on real-world business use cases and demonstrate how AI can help with tasks such as content creation, idea generation, social media planning, email marketing, customer research, SEO, and productivity. Participants will also learn the strengths and limitations of AI, how to write effective prompts, and how to use AI responsibly while maintaining authenticity and brand voice.

This workshop is designed for business owners, marketers, and anyone curious about how AI can improve efficiency and support business growth.

Topics

• Introduction to AI and how it is changing marketing
• Understanding generative AI tools such as OpenAI ChatGPT, Google Gemini, and image-generation tools
• Writing effective prompts for better AI outputs
• Using AI for content ideas and content creation
• AI for social media captions, blogs, emails, and marketing copy
• AI tools for images, presentations, and video creation
• Using AI for customer research and brainstorming
• AI and SEO/content optimisation
• Productivity and time-saving workflows using AI
• Risks, limitations, and ethical considerations when using AI

Learning Outcomes

By the end of this workshop, participants will be able to:

• Understand the role of AI in modern marketing
• Identify useful AI tools for different marketing tasks
• Write stronger prompts to improve AI-generated outputs
• Use AI to support content creation and idea generation
• Save time on repetitive marketing activities
• Understand the limitations and risks of AI-generated content
• Apply AI tools in a practical and responsible way within their business
• Develop greater confidence using AI for marketing and business productivity