This practical beginner-friendly workshop will introduce participants to Canva Canva and show how it can be used to create professional marketing materials for business. Designed for people with little or no design experience, the session will demonstrate how to create branded content quickly and easily using templates, images, video, and AI-powered features.

Participants will learn how to create engaging social media graphics, presentations, posters, flyers, and other business content while improving consistency and visual branding. The workshop will also cover design fundamentals and practical tips to help businesses create content that looks professional and supports their marketing goals.

Topics

• Introduction to Canva and its key features
• Understanding good visual design for business
• Creating social media graphics and marketing materials
• Using templates effectively
• Working with fonts, colours, images, and branding
• Creating presentations, flyers, posters, and promotional graphics
• Using Canva’s AI and content generation tools
• Creating short-form video and animated content
• Tips for maintaining brand consistency
• Exporting and sharing designs for web and print

Learning Outcomes

By the end of this workshop, participants will be able to:

• Navigate Canva confidently
• Create professional-looking marketing materials for their business
• Use templates and design elements effectively
• Apply basic design principles to improve visual communication
• Create branded social media and promotional content
• Use Canva’s AI tools to save time and generate ideas
• Export and share designs correctly for different platforms
• Build confidence creating visual content without needing graphic design experience