Digital Marketing and AI (Artificial Intelligence)

Venue:
Online
 
Date:
06/02/2024
 
Note:
6th, 8th, 13th, 15th, 20th, 22nd, 27th, 29th February and 5th, 7th March
 
Time:
10.00 am - 1.00 pm
 
Category:
Management Development
 

This digital marketing and AI programme will take a business owner or manager from A-Z as regards the online marketing world, introduce you to AI tools and how they can be used for your business. Over ten 3 hour virtual sessions, you will develop an online marketing and social media playbook for your business and receive two 1 hour 121 mentoring sessions with recommendations. All these sessions will be recorded so that you can watch back in your own time if required. Learn how to set yourself up for online marketing and social media success using best practice methods and tactics. Learn how to create a great website and get found via Google and social media. Discover how to use content, AI, videos, Google and social ads to develop effective online marketing for your business. A comprehensive progamme like this would normally cost €1000s, but you will be able to avail of all at a nominal fee of just €100.

This event is no longer available
 

This Programme will Cover:

  • An introduction to digital marketing and AI tools such as Chat GPT.
  • How to manage your website and website content.
  • How to select the right digital technologies, channels, tactics and content for your business.
  • How to build an online marketing funnel for your business.
  • Why and how customer segmentation is important when it comes to your online marketing.
  • How to use Google, Search Engine Optimisation (SEO) and Web Analytics
  • Social Media Marketing & Networking including Facebook, Instagram, TikTok, WhatsApp and LinkedIn.
  • How to shoot, produce and promote your business using video. 
  • How to use Google and Social Media Ads
  • What are digital content calendar and themes and how do you use them to plan your digital content?
  • Get two 1 hour 121 mentoring sessions and recommendations from a digital marketing expert.
  • How to create a Digital Playbook for your Business.

Learning Outcomes:

  • Develop a 360 view of the digital landscape, how the tools, technologies and channels fit together.
  • Learn how to use digital planning, technologies, AI, channels, tactics and content for your business.
  • Learn how to create an effective website and get found via Google.
  • Learn how to use Facebook, Instagram, TikTok, WhatsApp and LinkedIn
  • Learn how to use AI including Chat GPT, Google Bard, Quilbot, Jasper.ai, MidJourney, Descript and Canva.
  • Learn how to use a Content Calendar and Content Themes to plan and schedule your digital content.
  • Learn how to use video marketing to stand out from the competition.
  • Learn how to use online ads including Google, Facebook, Instagram and LinkedIn.
  • Learn how to use a content calendar and themes.