Topics Covered:

• The role of email marketing in today’s digital landscape
• Understanding different types of email campaigns: Newsletters vs automated sequences
• Building and segmenting your email list
• GDPR essentials for Irish businesses: A simple, business-friendly overview
• Creating your first campaign step-by-step using Mailchimp
• Writing effective subject lines and content that gets opened and clicked
• Using images, branding, and layout to make your emails stand out
• Tracking email performance: Opens, clicks, and conversions
• Time-saving tips and tools for managing your email marketing
• Practical next steps to grow and maintain a healthy email strategy

Learning Outcomes:

• Understand the value of email marketing and how to use it effectively in a business context
• Collect and manage email subscribers legally under GDPR
• Set up and send your first email campaign using Mailchimp
• Write compelling content and subject lines that resonate with your audience
• Analyse campaign results and apply insights to improve future performance
• Use email automation to save time and nurture leads or customers
• Develop a clear, sustainable email marketing plan aligned with your business goals