Topics Covered:

• Introduction to Facebook and Instagram advertising: Why they matter for small businesses
• Setting up your Business Manager and Ads Manager accounts
• Understanding ad formats: Single image, carousel, video, and stories
• Defining your campaign objectives: Awareness, engagement, or conversions
• How to target your ideal audience using demographics, interests, and behaviours
• Budgeting and bidding: How to maximise results without overspending
• Writing compelling ad copy and designing eye-catching visuals
• Integrating ads into your overall marketing strategy
• Monitoring and measuring ad performance with key metrics
• Common beginner mistakes and how to avoid them

Learning Outcomes:

• Gain a clear understanding of how Facebook and Instagram Ads can drive business growth.
• Set up and navigate Facebook’s Business Manager and Ads Manager confidently.
• Identify the most suitable ad formats and campaign objectives for your business goals.
• Effectively target and reach your ideal customers using advanced audience tools.
• Create high-quality ad content that resonates with your audience.
• Understand how to manage your advertising budget and achieve a strong return on investment (ROI).
• Measure the success of your campaigns using analytics tools and key performance indicators.
• Avoid common pitfalls and build a strong foundation for future advertising campaigns.