Outline

This 2 hour beginners workshop is designed for anyone who wants an introduction to Search Engine Optimisation.  It will provide participants with the necessary knowledge, skills and tools to optimise their website and website content to rank on Google and begin to target keywords that are relevant to their business and customers.

This workshop will cover:

• How does Google rank your website and website content? • What is search engine optimisation? • What is search engine marketing and Google pay per click? • How to conduct an audit of your website? • Onsite and offsite ranking factors. • The importance of mobile, load times and user experience. • What is website metadata and why is it important? • What is keyword research and why is it important? • How to conduct keyword research? • Tools you can use for your SEO • How to analyse the performance of your website using Google Analytics?

Learning Outcomes:

• Learn how Google works and how it ranks your website. • Understand which ranking factors are the most important and why. • Conduct an audit of your existing website to see how it performs. • Understand the difference between onsite and offsite ranking factors • Conduct keyword research and strategically create and optimise your website content. • Learn how to use Google PPC to drive traffic to your website • Analyse the performance of your website and set up goals using Google Analytics