How to make and use Reels in Instagram

Date: Tuesday 3rd March 2026 

Time: 1.30pm - 4.30pm

Venue: Online Via ZOOM

This programme is not for digital marketing trainers/consultants or website designers.

One of the best ways to market your business on Instagram is by creating Reels.  Instagram’s algorithm places more importance on Reels (short videos typically set to music).  When you create a Reel, you get more reach and engagement.  Knowing how to make Reels is one of the most important skills when marketing your business on Instagram and in this course, you will learn what you need to know, and it will also show you how to use the new, far more powerful, “Edits” app from Instagram to create your Reels.

What we will cover

• What are Instagram Reels?
• Why businesses are seeing significantly more reach and engagement with Reels
• Finding examples of Reels and great music
• How to find examples of Reels for your industry or by similar businesses to yours
• How to save and use music from other Reels that you like
• Lots of examples of how Irish businesses are using Reels
• How to get and use the “edits” app to make your Reels
• Demo 1 How to create a Reel that involves just video clips, music and text
• Demo 2: How to create a Reel by adding a voiceover
• Demo 3: How to create a Reel by speaking to the camera
• Some video making equipment you should consider
• How to share your Reel to your Story

Note: This course is constantly being updated and participants will be shown the very latest tools and tactics.

Course Methodology:

This is a 3-hour LIVE online course which you can attend from your home or office using a PC / MAC / or tablet. Please note that the larger the screen you use the better the experience will be. A laptop/pc/Mac/tablet to take part in the course. You will need to be able to hear sound either through speakers or headphones but you do not need a webcam.

This course will be delivered by Evan Mangan The Marketing Crowd