Course Details:

Date: Tuesday 17th Feburary 2026

Time: 9.30am to 12.30pm

Venue: Online

Course Description:

In Ireland, when a person is searching for a product or service they want, but don’t necessarily know who provides it, they instinctively go to Google search.

This half-day training course will arm you with the skills to design and implement smart advertisements on Google, the world’s leading search engine.

We will cover :

• How advertising on Google works.
• The key difference between advertising on social media vs on Google.
• People’s search habits – where they look for stuff online.
• How to create and run adverts that will appear when people search on Google for your product or service, including selecting your audience, keywords, copy, links, budget and schedule.
• How to vary your advert headline and description (text).
• How to employ UTM parameters in the advert link to your website.
• How to read and understand your advertising results.

What you need :

A laptop or PC, as neither a mobile phone nor tablet has sufficient features for this training.

About the Trainer:

This course will be delivered by Barry Murphy, Murphy Marketing on behalf of Local Enterprise Office Cavan