Create an Aligned Brand Experience Programme

Branding is far more than just a logo; good branding and the brand experience seeps into every touchpoint with your customers and potential customers. A cohesive brand experience can be the difference from potential customers choosing you over competitors!

In this interactive 4-part programme you will be given tools and templates to help you become your own best brand ambassador and publicist. With increased clarity and confidence in creating relevant and engaging content. 

It is interactive and you will be required to have your video on throughout the sessions. Limited to 15 participants to maximise individual and group learning, if you are unable to attend all 4 sessions it is preferable you wait until the next programme. In addition to our zoom sessions, you will have access to Business Weaving e-course with templates, insightful podcasts, examples and more.

This programme is for anyone who is ready to up level their business, brand and customer conversion rate.  Ideally it is for those small businesses trading with 6 months plus.  The programme is NOT for those with a business idea who are not yet in business or trading. The aim of this programme is to give you a greater understanding of branding and why it is important for business. We will evaluate your current brand, identify your points of difference and look at ways to engage the people that matter most – your customers. We will cut through the clutter to discover what lies at the heart of your brand; generate creative ideas, and help you explore the areas of your brand that need the most work.

Clarity on your branding is the cornerstone of successful social media content, website content, packaging and any other written materials.

• In this workshop participants will be encouraged to take the much-needed time to reflect and find focus, then roll up their sleeves and tackle your branding with a new clarity and confidence.
• It will cut through the clutter and discover what lies at the heart of your brand, fire-up creative ideas, and help you explore the areas of your brand that need improving.
• Throughout the course and outside our zoom sessions participants will work together in small groups and have conversations that will enhance and augment the learning.
• You will be armed with the knowledge, skills, tools and confidence to take ownership and bring your brand to life. 

By the end of the course you will:

• Have greater understanding of branding and the branding process.
• Have analysed and evaluated your current brand — brand audit.
• Have examined your business identity and your brand vision and defined your brand.
• What you do — customer value proposition, Why it matters — brand values.
• Have a clear brand blueprint to enable you to bring your business vision to life.
• You will have learnt the value of branding for business and feel confident as your own brand ambassador, building customer loyalty, as well as maintaining and protecting your brand.
• Managing your brand integrity throughout all of your content and staying true to your brand values, voice and personality.
• Moving towards strategic marketing content aligned with your customer.
• Differences and nuances between social media platforms and being considered in choices relevant to your target audience and your marketing objectives.
• Developed your marketing messages.
• Creating content that develops trust in you and your brand.
• Developed your content plan.
• Practical exercise to plan out social media content / blog articles and other content. 

To gain the maximum benefit from the course you will need to commit to doing work outside of the zoom sessions including meeting weekly for 45 mins with your accountability group –this will be set up by Jackie.

•  Trainer: Jackie Gowran, Business Weaving.