The Food Starter Programme (4 x half day Programme)

Dates:  

• May 7th, 14th, 21st, 28th 2024
• Time: 9.30am - 1.00pm
• Venue: Online via ZOOM

• The Food Starter programme is an online 4 x 1/2-day programme designed to help those with a food idea, or those at a very early stage of starting up a food business. Typically, within the first 24 months.
• It will cover everything from an overview of the Irish food sector to the specifics of starting a food production business.
• It is a prerequisite for anyone undertaking the Food Academy Programme.  We would also recommend starting out that you complete a Start your Own Business Programme with your Local Enterprise Office.

Food Starter Content 

• Successful small business stories, videos and case studies
• Outline of business feasibility study
• Consumer and market research
• Market trends and drivers, consumer and trade customer profiles
• Primary market research
• Measuring market gaps
• The importance of food safety and legislation
• Packaging
• Considerations for developing your product for launch
• Selecting the right channel/route to market
• Costings and managing finance
• State agency supports and sources of funds
• Meeting the store manager/chef
• Distribution and logistics
• Identifying your unique selling points
• Understanding branding
• Brand and packaging review exercise
• Communicating your brand – Marketing and PR
• Supplier development programmes