LinkedIn is a directory of businesses and business people.There are 330 Million members worldwide and nearly all are business people. 180 Million people use it monthly. In Ireland there are 1 Million users. LinkedIn can be your foot in the door to 10,000s of businesses in Ireland and millions of businesses worldwide. This is a hands-on workshop for those with a LinkedIn profile (even a basic one) and will take them through how to make their profile more findable on LinkedIn itself but also on Google, it will show you how to use keywords properly in your profile, how to set up a Page for your business and how to use LinkedIn search as one of the best lead generation tools in the world.