Search Engine Optimisation Seminar

This portion of marketing is critical for a small business. It gives you a chance to compete with larger companies by being visible on search engines. Since people use search engines to find products both online and locally, it is important that a company gets found high on search results for words that relate to their product or service.

Please note that this is not a practical workshop whereby you will be working on your own website during the training. This is a seminar style training course.

The goal of this seminar is to:

Demonstrate the importance of optimising your site for the search engines.
Use the knowledge for increased efficiency and effectiveness within your business.
Leave you with direction on your website development and how to achieve maximum impact for their business through search engine optimisation.
Show how maintenance and content management can keep your website rating high and increase your recall rate.
Learn how analysing your server logs will help you make decision on what content should be on your site and what people are coming in to view it.