Explore the basics of SEO, including how to read a results page and see how rankings affect businesses large and small. Discover how to implement foundational optimisation strategies and techniques, including how to conduct keyword research, build internal and external links, optimize your pages, landing pages and content, measure your successes and progress, and plan for a long-term SEO strategy.
Search Engine Optimisation Seminar - 1/2 day
Date: Tuesday 18th June 2024
Time: 9.30am - 12.30pm
Online via ZOOM
This portion of marketing is critical for a small business. It gives you a chance to compete with larger companies by being visible on search engines. Since people use search engines to find products both online and locally, it is important that a company gets found high on search results for words that relate to their product or service.
The goal of this seminar is to:
- Demonstrate the importance of optimising your site for the search engines.
- Use the knowledge for increased efficiency and effectiveness within your business.
- Leave you with direction on your website development and how to achieve maximum impact for their business through search engine optimisation.
- Show how maintenance and content management can keep your website rating high and increase your recall rate.
- Learn how analysing your server logs will help you make decision on what content should be on your site and what people are coming in to view it.
Trainer: Alan O'Meara, Almedia
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