Social media is an adaptable method of reaching and communicating with your target market. Building your brand online will allow your consumers to learn more about what you can offer but it is also vital for listening to your customers. This is also seen as a cost effective method of market research.

The beginner course will:

• Give a brief overview of social media
• Cover importance of clear strategy & key messages
• Step by step setting up of a business page on Facebook
• Review of options and functionality
• Scheduling / targeting your posts
• Top tips for using Facebook for Business
• Setting up Twitter & LinkedIn accounts
• Posting updates
• How to utilise hashtags & retweets.