This form of marketing is crucial to a small business online or offline. Essentially email marketing is about building a list of customers and potential customers.

This list of names and emails are people who are interested in your business, and you know this to be true because they have opted into this list themselves.

Perhaps they were offered future updates on products as well as coupons to sign up. As this list grows it becomes more valuable.

This seminar will show you how email marketing can help you get results. Discover how communicating with your customers regularly can help you stay connected, and generate increased referrals, repeat sales and customer loyalty.

You will learn:

• What email marketing "is" and "is not".
• Why businesses are using email marketing today.
• The "do's" and "don'ts" of email marketing
• Best email practices to help you create successful email campaigns.
• How to get your emails opened.
• How an email service provider can make your life simpler.
• Tips on crafting up content for your email campaigns.
• Learn from your results and reporting

You will learn how to:

• Create your first email campaign.
• Add or import your contacts or customer names.
• Work with graphics (Import, size and link).
• Add, edit and format text.
• Insert attachment, YouTube, social media buttons.
• Modify your email template (colour, blocks, spell check).
• Schedule and send your emails.
• Analyse your email reports to see if your email campaigns are successful.
• Software - off the shelf vs custom.
• Sales transactions.
• Advertising and referral revenue.
• Affiliate programs.