This 2 day workshop is a sales & marketing workshop. Suitable for small businesses across all sectors or for those within your business responsible for sales & marketing. Trainer Pearce Flannery has a new fresh approach to motivating you to increase your sales & marketing activities. Improve your sales, increase your marketing presence and be motivated to do so, all in just a 2 day training workshop.

Module 1: A master class in sales improvement

• Knowing your products or services
• Buying motives: Why, what and when do people buy.
• The sales process
• Prospecting for customers
• Sales Planning
• Overcoming Objections
• The Sales Pitch
• Telephone Techniques
• Telephone do’s and don’ts taking the “cold” out of cold calling
• Recognising buying signals
• Closing the sale

Module 2: Marketing fundamentals for business

• The Marketing Mix
• Research
• Promotion as a Function of Marketing
• The Budget
• Development of a Realistic Marketing Plan
• Integration of the Marketing Function
• Marketing Techniques:
• How, Why and Why Not
• WIFE Philosophy (What’s in it for Everyone)
• Advertising
• Demonstration
• Mailshot
• Internet
• Presentation (Personal and Professional)
• Writing a Marketing Plan: - Using the Kipling
• Public Relations: - Understanding The Media - Writing a Press Release
• The A – Z of Powerful Marketing

Module 3: Grabbing the oyster - motivational seminar