Search Engine Optimisation Seminar

This portion of marketing is critical for a small business. It gives you a chance to compete with larger companies by being visible in search engines. Since people use search engines to find products both online and locally, it is important that your company place high in search results for words that relate to what you are selling or the service you are providing.

Goals of this seminar:

• To demonstrate the importance of optimising your site for the search engines.
• Use the knowledge for increased efficiency and effectiveness within their business.
• Leave participants with a direction on their website development and how to achieve maximum impact for there business through search engine optimisation.
• How site maintenance and content management can keep your web rating high and increase your recall rate.
• Learn how analysing your server logs will help you make decisions on what content should be on your site and what people are coming in to view it.

Seminar Content:

• Introduction to search engines
• Planning and preparation
• Implementation
• Promotion
• Server logs

Trainer: Alan O'Meara, Almedia