AI for Digital Marketing – 3-part course

Dates: Thursdays 12th, 19th  and 26th March 2026

Time: 9:30 am - 12:30 pm each day

Venue: Online
 

Who is this beginner level course suitable for?

Any business owner / marketing manager who would like to understand how to use generative AI tools to improve their digital marketing.
This programme is not for digital marketing trainers/consultants or website designers
What we will cover

Part 1 – AI tools that help you with strategy, ideas, content and search
 

• How Chat GPTand Gemini works
• How to get the most out of these tools by asking it the correct questions (prompts) in the correct way.
• How you can use them to create a digital marketing plan for your business
• How they can help you differentiate your business from competitors
• How you will never be stuck for topics that you can write social media posts or create marketing emails about. Chat GPT will brainstorm and generate lots of ideas for you.
• How you can ask them to analyse the text on your web pages and get lots of recommendations on how to improve it in order to generate more sales.
• How they can provide initial drafts of text for your social media posts and marketing emails
• How to protect your privacy on Chat GPT and Gemini
• How to setup custom instructions in order to tailor them to you
• Most of the course shows you how to use the free version of Chat GPT but we will also explore how most of the paid features in Chat GPT are available for free in Gemini
• You can create images by describing them and then use these in your digital marketing
• You can attach images of your products and Chat GPT will generate draft website text
• You can attach files and ask Gemini / Chat GPT to analyse or summarise them

Part 2: More advanced AI tactics and Tools  Plus AI search

• Now that you have learned the fundamentals of Chat GPT and Gemini we will progress to more advanced tools and tactics.
• You can conduct deep research on your industry and generate ideas for new products / pricing strategies
• Using Projects / Gems you can create an AI that becomes an expert in your business and your industry that gives you strategies and tactics that will increase your sales.
• We will also look at how AI search engines works including how to get found in Google’s new AI mode

 Part 3– AI tools that help you with the creative areas of Digital Marketing (Image and Video)
 

• AI Image Generation tools
• Within Chat GPT and within Gemini
• More advanced tools such as Midjourney, Leonardo, OpenArt.ai
• AI Image Editing Tools
• Google’s Nano Banana image editing tool and Chat GPT’s image editor
• AI Video Generation
• How to turn images into videos for your marketing.

Please be aware that you will need to access Zoom on a PC or Laptop (not a phone) and you will need to be very comfortable using a PC to do the “hands on” exercises during each session. This course is not suitable for people who are not very comfortable using a laptop / PC.

Course Methodology:

This is a 9-hour LIVE online course delivered over three sessions which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones, but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.

What will you need to have prior to attending the course:

• You will need to have a Chat GPT account (free is fine) and be logged in.
• You will need to be signed into Google with a Gmail to use Gemini
• You will need to have a free (or paid) Canva account and be logged in.
• Please note:  This is a management development programme and it includes hands-on exercises that you will complete during the course.

 This course will be delivered by Evan Mangan of The Marketing Crowd